• campus photographer, Kathy Pusey taking photos
  • press conference
Telling the SU Story

Marketing & Communications Offices

Salisbury University is a unique place – one that is powered by the stories and accomplishments of our students, faculty, staff, alumni, and others. Marketing and Communications works to advance Salisbury University as a leader in higher education. Join us as we champion SU and celebrate our journey together!

Responsible for SU's comprehensive marketing and communications efforts, Marketing and Communications (MarCom) works to:

  • Amplify SU’s unique voice, image and reputation.
  • Partner across campus to synchronize marketing and communications efforts to ensure our brand promise is delivered.
  • Develop and execute marketing and communications strategies that advance SU and share our excellence.
  • Produce dynamic content across communication channels, spotlighting stories, achievements and initiatives that raise awareness about SU regionally and nationally.

MarCom is led by the Vice President for Public Affairs and Strategic Initiatives. Help us focus our collective power into a unified message, voice and look that shows Salisbury at its finest. Click below for more information.

Strategic Communications Plan

Brand Toolkits

What We Do

At Salisbury University, Marketing and Communications is comprised of Public Relations, Publications and Creative Services, Digital Strategy, and Integrated Marketing. We collaborate with stakeholders across campus to amplify the SU experience with creativity and enthusiasm.

Public Relations Microphone on podium

The Public Relations Office officially promotes news and events on behalf of Salisbury University.

  • Media relations
  • Crisis and emergency communications
  • Publicize SU events and achievements to external audiences
  • Produce SU News, the weekly newsletter for external campus constituents
  • Collaborate with all areas of campus to tell the SU story

Publications & Creative Services Magazine Covers

The Publications Office provides support with print and digital communications and design.

  • Produce The Sea Gull Magazine and other campus publications
  • Graphic design & editing ( Business cards, Posters and fliers, Newsletters and magazines, T-shirts and promos)
  • Brand and Logo design and management
  • Digital signage messaging
  • Copies and Prints (Exams, Handouts, Fliers and Posters)
  • Event Rental Equipment

Digital Strategy Laptop with website on screen

The Digital Strategy team provides digital services and support

  • Website content strategy, content governance, and user experience
  • Content Management System (CMS) administration and training
  • Website analytics, tracking and user testing
  • Search engine optimization
  • Email & database management
  • Online event registration and ticketing
  • Electronic marquee messaging

Integrated Marketing Camera with laptop in background

Integrated Marketing supports SU storytelling through social media and advertising.

  • Brand messaging
  • Advertising campaigns
  • Content creation
  • Social media strategy
  • Campus photography
  • Marketing video production
  • Trademark and licensing