Public Affairs
Creative Services & Brand Strategy

Creative Services & Brand Strategy

Design and photography, writing and editing, printing and copying: Creative Services and Brand Strategy is here to assist you! We oversee and support all publications and materials that represent Salisbury University.

Submit Your Online Workorder

Working with SU's Creative Services & Brand Strategy and Copy Center is as easy as filling in the blanks of our online Creative Services and Brand Strategy Support Center form. Submit your request and our talented teams of designers and printing professionals will be in touch with proofing and pricing to help you make your publication needs a reality.

No Job Too Small … or Too Big

SU Creative Services & Brand Strategy is your one-stop shop for all your printed (and lots of digital) needs. Need business cards or a poster to advertise an upcoming event? Your grant requires you to produce a newsletter? Looking to give away something unique at your club’s event? We have you covered. Our talented and professional staff are excited to help you realize your publication with beautiful – and economical – results!

For an overview of what we can do for you, check out our handy guide. Please note: All projects requested by the on-campus community must be accompanied by an online workorder so it can be properly routed and billed.

Policies, Guides and Templates

Visit the Visual Brand Elements page to find downloadable:

SU logos
Letterhead
Email signatures
PowerPoint templates
Zoom backgrounds

Visit the Creative Services and Brand Strategy Knowledgebase to find more internal resources like SU's photo bank, promo portal and more.

When putting in your Creative Services and Brand Strategy online workorder, if your piece was created in Canva, please provide a link (with editing privileges) to the document in the job ticket. A member of the design team will review your document for accuracy, brand compliance, ADA compliance and print compatibility. If at all possible, we will update your original file so that the approved version remains in your Canva library for future printing/updates.

Graphics Standards Manual

Guidelines for using the Salisbury University visual brand elements are provided in the Graphics Standards Manual. Understanding the content of this manual is crucial for anyone working with the brand. It sets the graphic communications standards that give SU a consistent visual identity in all its applications from stationery and signage, to advertising and websites. By standardizing our graphics, we support our primary communication objective: establishing SU as a brand of the highest quality.
GRAPHICS STANDARDS MANUAL
SU Brand Policy

It is imperative that the graphic standards set forth in this manual are followed precisely and correctly in every application to effectively build awareness of the SU brand. Please review the SU Brand Policy for details on acceptable usage of the SU visual brand elements.
SU BRAND POLICY
Text Style Guide

To establish consistency and retain quality in the printed materials representing SU, the Public Relations and Creative Services and Brand Strategy offices follow The Associated Press Stylebook and Libel Manual. For SU publications, there are a few exceptions and special rules outlined in the SU Text Style Guide. All publications being distributed off campus must adhere to this style.
SU TEXT STYLE GUIDE
Marquee Sign Policy
Digital Signage Televisions Guidelines

The television display system supports campus communications and engagement by displaying important University messages and promoting upcoming events. The Digital Signage Televisions Guidelines governs its use and content.
DIGITAL SIGNAGE TELEVISIONS GUIDELINES
T-Shirt Order Form
Inclusive and Affirming Language Guide

Among Salisbury University’s core values are diversity and inclusion. As such, we welcome and celebrate our diverse community of students, staff, faculty and alumni. We strive to create an inclusive atmosphere that respects the broad spectrum of identities and backgrounds of all. Inclusivity begins with our language. To that end, the University provides this living Inclusive and Affirming Language Guide.
INCLUSIVE AND AFFIRMING LANGUAGE GUIDE
University Photography – Request Services and Use Photos!

A University photographer is available to cover campus events and activities, and take official faculty and staff portraits for use on the SU website and other professional purposes. Email Megan Raymond at mmraymond@salisbury.edu to request photography services or schedule your headshot. Photos of faculty, staff and students also are taken for SU marketing and communications purposes, including for use with the SU website, social media, publications, e-Newsletters, press releases and more. A selection of University photos are available for download through our Flickr gallery.
University Videos

We strategically create videos for use on SU platforms and channels. Ideas for videos supporting strategic plan goals are evaluated on a case-by-case basis. Please submit a Creative Services and Brand Strategy work order with details about your suggestion. Students, faculty and staff may be contacted by our team to participate in the filming of interviews and footage to be used in videos for campus communications and enrollment marketing purposes.

Please note: Any video requests for academic purposes should be directed to Instructional Design and Delivery. Any video requests for documentation (non-marketing) purposes should be directed to Campus Media Services. PAC-14 also may be available to cover some requests.