Argha Sen

Bio

Dr. Argha Sen- Assistant Professor of Marketing, received his PhD in Marketing from University of Nebraska-Lincoln. His research interests lie in Business-to-Business Marketing, Inter-Organizational Relationships, Digital Marketing, Sales Management, Marketing Strategy, and Marketing Education. His dissertation, focused on exploring governance strategies of platforms in B2B electronic markets won him the prestigious 2017 Institute for the Study of Business Markets (ISBM) Doctoral Competition award, and he was named an ISBM Doctoral Fellow. Dr. Sen has published his research in various journals such as Journal of Business Research, Electronic Commerce Research, and Journal for Advancement of Marketing Education. He has presented multiple papers in numerous academic conferences. He is a part of the sales faculty at Mid Atlantic Marketing and Sales Institute (MASMI), a premier research and academic center for professional selling within the Perdue School of Business at Salisbury University. Dr. Sen teaches Marketing Strategy, Business Marketing and Professional Selling. Prior to joining academia, Dr. Sen had a rich industry experience spanning twelve years in India where he managed sales teams at a national level, handled key accounts of global MNCs, and trained channel partners on sales and behavioral concepts. Dr. Sen has a keen interest in music and is intrigued by yoga and meditation.