SU Men's Lacrosse Team, Marketing Students Raise $20,000 for ALS Research

By SU Public Relations

SALISBURY, MD--- The Salisbury University men’s lacrosse team recently worked with SU marketing students in the Franklin P. Perdue School of Business to raise some $20,000 for ALS research nonprofit organization Augie’s Quest during the team’s Lax for ALS event.

Students in Dr. Gustavo Schneider’s Sports and Event Marketing class partnered with men’s lacrosse graduate assistant coach Andrew Borkowicz for the fundraising challenge. In previous years, students in the class worked with the team’s annual Lax for Leukemia event. 

Efforts for Augie’s Quest included a silent auction during the team’s April 13 game vs. Washington College. The marketing students formed teams to plan and execute campaigns to create awareness about the game and collect donations, including Yeti coolers, SU Sea Gulls apparel, signed lacrosse jerseys, an offshore fishing charter, a stay at the Chesapeake Bay Beach Club, and more. 

In addition, they created social media posts and e-marketing strategies in advance of the game, cold-called local businesses to solicit items for the auction, and organized and promoted a “dine and donate” event with area restaurant Playa Bowls, which contributed a portion of its proceeds from the event to the cause.

For more information about the Perdue School, visit the school’s webpage. For more information about men’s lacrosse at SU, visit the team’s webpage.

Learn more about SU and opportunities to Make Tomorrow Yours at the SU website.