SU Marketing Students' Projects Earn Praise From Professionals

SALISBURY, MD---Students in Paula Morris’ marketing classes at Salisbury University recently received real-world feedback from iostudio, a marketing firm based in Washington, D.C., and Nashville.

Executives and directors from both of iostudio’s offices judged advertisements designed by Morris’ students as part of a class project. Students were charged with securing and meeting with a client, and designing a print, TV, radio or online ad; billboard; annual report; or brochure to meet the client’s needs.

Student teams worked with local and regional businesses and organizations including the SU football team; Courtney Brooke Hair Salon, Velvet Pearl, SoBo’s, Ben Franklin and Roly Poly. They also designed a direct mail car sales postcard and outlined a traffic safety video. Judges praised the students’ “simple, emotional, good layout,” “eye-catching design” and “good product presentation,” among other topics.

Once their projects were completed, students wrote papers describing how those experiences related to what they learned in the class.

Iostudio advertising account executive Lindsey Schwalb, a Parkside High School alumnus, coordinated judging for the contest. Students visited the studio in Washington, D.C., earlier this semester.

For more information call 410-543-6030 or visit the SU Web site at www.salisbury.edu.